Timeshare Resale Online Marketing Strategies That Work
Since 2000, BuyaTimeshare.com has been connecting timeshare sellers with buyers and renters through online marketing strategies that leverage the e-commerce platforms which have revolutionized the new millennium.
With the launch of Google and competitor search engines such as Bing and Yahoo, consumer behavior was altered forever. Now, instead of being limited to TV, print and radio for product information, consumers have an infinite number of resources to search online to research and purchase their favorite products.
An Industry Changed Forever
BuyaTimeshare.com knew early on that online search would forever change how timeshares were being promoted and sold. The company was a pioneer in opening the timeshare resale space to buyers and renters looking for ways to secure timeshares at significant discounts on the secondary market. Prior to the internet, sellers were constricted to resort bulletin boards and local newspapers to promote their timeshares. Now they can advertise literally around the world.
Targeting Timeshare Buyers
Tactics such as search engine marketing and search engine optimization have been implemented by our company since day 1 to get our website and ads in front of targeted consumers specifically looking for timeshares. We understand the way consumers search for the timeshare and vacation club products, so we target the terms that people are using so they can find us and our advertisements.
For example, a term such as “I want to buy a timeshare” seems like a logical term that someone would use to look for timeshares. Our strategies place us on page one for this search term out of the 3 million websites Google has indexed as relevant for this term:
Through such tactics, we drive one million visitors to our web platform each year looking for specific timeshare deals and information. They find us through the thousands of pages we promote, such as specific resort pages. For example, just in the month of December we saw over 2,700 visitors to our Marriott Aruba Surf Club resort page:
And Las Vegas is one of the top timeshare destinations in the country, with numerous resort options. Our page for Hilton Grand Vacations Club on the Boulevard had over 2,000 visitors in December:
The key for sellers is to have as much information as possible to show buyers and renters. Our sellers are given a full page advertisement where they can provide specific information and incentives unique to their ownership. Photos of your unit or resort are always important, as are details such as the view, location of the unit, type of amenities and the advantages of your resort.
We also have the opportunity to “SEO” individual ads to give them even more of an advantage, since buyers and renters often search for specifics such as the number of bedrooms and bathrooms. An online account is also provided to our clients at no additional cost so they can manage their ad. This includes any additional information, adjusting their asking price and fielding offers from interested buyers and renters.
Your Data is Secure
Our data-protected platform ensures that personal information is protected. All negotiations are conducted anonymously - directly between sellers and buyers or renters until a deal is finalized. Once that occurs, the conversation can be taken offline to conclude the process.
Our system has successfully led to millions of dollars in offers for our clients over the last 20 years. If you would like more information about our program, please call 800-640-6886 or fill out the form on this page.