As experienced in other African countries such as Mozambique, Kenya and Zimbabwe, local timeshare resorts are well utilized and contribute immensely to the tourism statistics and development of these resorts has also contributed immensely in the economic arena. The product that will be marketed in Africa and Asia is a membership club called RCI Options, the largest timeshare club in Africa with more that 80 000 member families of a total membership base of 260 000 member families in South Africa. These rare and sought after resorts have beautifully appointed rooms near beaches and local attractions. Reality Vacation Innovations have been appointed the official marketing agents for RCI Options in Africa and Asia by its principal international agent, Regency Holdings and also operate in South Africa, Nairobi, Kenya; Gaborone, Botswana and have satellite offices in Dar Es Salaam, Tanzania, Kampala, Uganda and Kinshasa in the Democratic Republic of Congo. As the bulk of RCI Options membership is in Africa, focus has been placed on the marketing and development of the timeshare product beyond the African continent. With the timeshare industry having a membership base of more than 180 000 families in South Africa and 3.5 million member families globally, promotion of a new destination in Africa and Asia will become a major focus. Not only will a local timeshare resort provide the 3.5 million member families of RCI with a new and exciting holiday destination, but it will also serve to accommodate African and Asian timeshare owners with a local destination, thereby promoting both local and international tourism