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Meet Steve Luba

Steve LubaSteve Luba manages the public relations, social media and industry relations efforts of the company. Previously the Chief Operating Officer for Perspective International, Steve provided oversight of the five regional vacation ownership trade magazines under the Perspective Magazine title as well as business development activities, public relations initiatives, online content management and corporate social media activities. He also had an integral role in the planning and development of the company’s annual networking conference, GNEX.

Steve was also the Director of Communications for, generating regular industry-wide press coverage for the company including media stories appearing in such outlets as Time magazine, the Orlando Sentinel and the Travel Channel websites.

With 27 years’ experience in various roles in radio and television, sales and marketing, public relations, media and government liaison initiatives, he brings a well-rounded outlook to our industry. Steve is a member of the ARDA Communications Committee, the CRDA Conference Planning Committee, the Public Relations Society of America and holds a Bachelor of Arts degree from the University of Central Florida. He is married to his wife Rosanne and has a “furry” family with their dog Muffin.

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